Book success beyond expectations
When I orginally launched the competition in 2014, it had always been my aim that it would promote photographers, raise awareness of our amazing Scottish places and help boost local shops and businesses. Well, I’m delighted to say that after the first year, it’s definitely achieving those aims and in the case of the book, it’s exceeded all my expectations. The competition book has been in several shops since April, and today I received the news that as well as having sold out several times in all the shops, the book has actually been the best selling book in the Castle Stalker View gift shop. In fact, the Scottish Landscape Photographer of the Year book sold more copies than all the other books in the shop combined during the summer of 2015.
Whilst this is great news overall, it is highly encouraging for next year’s book because the public have demonstrated that they love the work of the photographers showcased in the current book. Already, people are asking when Collection 2 is coming out so this is even more incentive to enter this year’s competition for the chance to be showcased in the next book.
The book itself has been sent all across the world and tourists have come from the four corners of the globe to buy it. Indeed, one group came specially from Holland to the visit the exhibition in Perth and bought several copies for friends and family!
Whilst the book is an overall success, I must emphasize that the book wasn’t in any way a money spinner as is often said about other competitions. The books were very expensive to produce and were discounted to the shop owners so they could make their standard retail margins. What proceeds are received from the book sales are reinvested into paying for exhibitions, promotion and prizes for the 2015 competition.
At the time of writing, there are still a dozen books that were kept in reserve. These can still be purchased through the website on a first come first served basis. Many people have expressed buying the book for Christmas so it is advisable to order without delay as it may be next year before we have the funds to do a reprint.
The other exciting news is that I am commissioning a special collectors edition of the book. This will be a hand made limited edition of the book. Each book will be numbered, stamped with certficate of authenticity and come in ahand made presentation box. Further deatils will be announced next week but if you would like to reserve a copy get in touch via the contact form on the website.
Lastly, my sincere thanks go out to everyone who bought the book and made it the success that it is. And once again my thanks to all the photographers that took part in the competition and we look forward to seeing everyone’s entries for the 2015 competition.